Every business has a brand, whether they realize it or not. A brand is an image that a business projects to the world. It makes a business recognizable and sets it apart from its competitors. Customers form an emotional connection with brands they trust. Branding can help businesses to attract new customers, retain existing customers and increase profits. In today’s competitive marketplace, survival depends on having a solid brand.
A brand book is the keystone of a branding strategy, governing and reflecting a company’s soul, look, and feel. It contains all the elements that make up your brand, including its founding principles (story, mission, vision); visual identity (logo, shape, colour, font); and visuals (symbols/icons, photography style guide). It is a crucial document that helps content creators communicate on-brand messages to audiences.
We design and build brand books that summarize your company’s visual identity, language and tone of voice. These include a set of guidelines for creating everything from your logo and corporate letterheads to packaging, brochures, and marketing collateral.
A well-designed logo can help to build brand recognition and create an immediate association between the company and its products or services. There are many different types of logos, such as wordmarks, pictographs, and abstract marks.
Many logos combine elements from all three types. For example, the Nike swoosh is an abstract mark representing movement and speed. The Coca-Cola wordmark is immediately recognizable and has become one of the most iconic logos in the world.
Packaging is an essential part of marketing. Great packaging will drive sales and increase the brand’s equity. Customers make buying decisions based on their perceptions of a product’s quality—these perceptions are shaped by a product’s appearance, value proposition, and overall brand image. We have a team of experienced designers who are skilled in creating custom packaging that is both attractive and functional.