12 Best E-Commerce Websites in Malaysia 2023
E-commerce has become an integral part of modern-day shopping, and with the recent global pandemic, more and more people are turning to online shopping for their everyday needs. Malaysia is no exception, and the e-commerce industry in the country has been snowballing in recent years. With over 30 million people and an internet penetration rate of over 70%, Malaysia presents a significant opportunity for businesses to tap into the online market. In this blog, we will explore Malaysia’s top 12 e-commerce websites for 2023, considering website traffic, product offerings, and user experience.
From established giants to up-and-coming players, the e-commerce landscape in Malaysia is diverse and competitive. We will provide an overview of the top e-commerce websites in the country and what makes them stand out from the crowd. We will explore the different categories of products and services available on each platform, the demographics of their users, and how businesses can effectively target their audience on each website.
1. Shopee
Shopee is a popular e-commerce platform that has recently gained significant traction in Malaysia. The website receives an estimated 60 million monthly visits, making it one of the most visited e-commerce platforms in the country. Shopee’s popularity can be attributed to its user-friendly interface, a wide range of products, and affordable prices.
Demographic
The platform appeals to a broad range of consumers in Malaysia. This includes tech-savvy millennials who are comfortable with online shopping and older generations who may be less familiar with e-commerce. Shopee has also made efforts to cater to its diverse customer base’s needs by offering products relevant to specific segments of the population. For example, the platform sells halal-certified products and Chinese New Year-themed items to appeal to Malaysian Muslims and Chinese Malaysians.
Target Audience
Businesses need to understand their target market and tailor their marketing strategies accordingly. This may involve creating targeted ads that appeal to specific customer segments, optimizing product listings with relevant keywords and descriptions, and offering discounts and promotions to attract customers. Businesses can also leverage social media to promote their products on Shopee and drive traffic to their online store.
2. Lazada
Lazada is one of the leading e-commerce platforms in Malaysia, offering a wide range of products such as electronics, fashion, health & beauty, and home & living items. Lazada was Malaysia’s second most visited e-commerce platform, with an estimated 46 million monthly visits. The platform’s popularity can be attributed to its broad range of products, competitive pricing, and user-friendly interface.
Demographic
The platform appeals to a wide range of consumers in Malaysia. Lazada’s user base consists of tech-savvy millennials and older generations who may need to become more familiar with online shopping. They also cater to the needs of different customer segments by offering a range of products relevant to specific demographics, such as Islamic fashion and halal-certified products.
Target Audience
Businesses must understand the platform’s user base and tailor their marketing strategies accordingly. This may involve creating targeted ads that appeal to specific customer segments, optimizing product listings with relevant keywords and descriptions, and offering discounts and promotions to attract customers. Businesses can also leverage Lazada’s data analytics tools to gain insights into customer behavior and preferences and use this information to develop more effective marketing campaigns.
3. Lelong.my
Lelong.my is a popular Malaysian online marketplace that offers a wide range of products and services. Lelong.my receives an average of 17.6 million monthly visits, making it one of Malaysia’s most visited e-commerce platforms. This high traffic is attributed to the website’s user-friendly interface, extensive product offerings, and competitive pricing. Additionally, Lelong.my has a robust mobile app, making it convenient for users to browse and purchase items.
Demographic
Lelong.my has a broad audience base that includes men and women of all ages. However, most users are between 25-44 years old, which suggests that the platform appeals more to the younger generation. The users on Lelong.my are mainly interested in electronics, fashion, home and living, and health and beauty products. Therefore, businesses that offer these types of products will have a better chance of success in targeting the website’s audience.
Target Audience
Businesses must clearly understand their target market’s preferences and interests. For instance, it is essential to conduct market research to identify the most popular products and services in demand. Additionally, businesses should consider investing in paid advertising, such as Google Ads, to reach their target audience. Optimizing their product listings by including high-quality images, clear product descriptions, and competitive pricing is also advisable. Businesses can also leverage social media platforms like Facebook and Instagram to reach their audience and drive traffic to their Lelong.my store.
4. AliExpress
businesses to sell their products globally. The platform
is operated by Alibaba Group, a leading e-commerce company in China, and offers a diverse range of products, including electronics, fashion, home goods, and more. AliExpress had an estimated 8 million monthly visits in Malaysia.
Demographic
The platform primarily appeals to value-conscious consumers looking for affordable and unique products. The platform’s user base consists of buyers and sellers, with many sellers using AliExpress to reach a global audience and expand their business. Consumers in Malaysia also value the platform’s free shipping options and secure payment methods.
Target Audience
Companies can sign up for a seller account and begin offering their wares for sale. For AliExpress to reach its global client base, product listings must be optimized with appropriate keywords and descriptions. AliExpress also provides a platform for businesses to advertise their wares to a broader audience. In addition, distinguishing themselves from rivals and attracting customers on the platform can be facilitated by providing competitive pricing and shipping alternatives.
5. Taobao
Taobao is a Chinese e-commerce website that provides a platform for small businesses and individuals to sell their products online. Taobao was the largest e-commerce platform in China, with an estimated 788 million monthly active users. While Taobao primarily caters to the Chinese market, the platform has also gained popularity in other Southeast Asian countries, including Malaysia.
Demographic
The platform primarily appeals to consumers looking for unique and affordable products that may be available through something other than traditional retail channels. Taobao offers a wide range of products from small businesses and independent sellers, including clothing, electronics, and home goods. The platform is also popular among younger consumers who are comfortable with online shopping and value convenience and affordability.
Target Audience
Businesses need to understand the preferences and shopping behavior of their target market. This may involve creating a Taobao store and optimizing product listings with relevant keywords and descriptions that appeal to Chinese-speaking consumers. Businesses can also leverage social media and influencer marketing to build brand awareness and drive traffic to their Taobao store. Additionally, partnering with a reliable and efficient logistics provider can help businesses ensure timely and cost-effective delivery of their products to customers in Malaysia who purchase through Taobao.
6. Carousell
Carousell is a mobile-based e-commerce marketplace that allows individuals to buy and sell new and secondhand goods. The platform is popular among younger generations in Malaysia who are comfortable with mobile technology and value convenience and affordability. Carousell had an estimated 7 million monthly visits in Malaysia.
Demographic
The platform primarily appeals to millennials and Gen Z consumers seeking affordable and unique products. Carousell’s user base consists of buyers and sellers, with many users using the platform to declutter their homes and make extra cash by selling items they no longer need. The platform is trendy among fashion-conscious consumers, with a wide range of fashion items available for sale.
Target Audience
Businesses can create a seller account and sell their products on the platform. This involves optimizing product listings with relevant keywords and descriptions that appeal to Carousell’s younger demographic. Businesses can also leverage social media channels and influencer partnerships to build brand awareness and drive traffic to their Carousell store. Additionally, offering competitive pricing and shipping options can help businesses stand out from competitors and attract customers to the platform.
7. Zalora
Zalora is a famous fashion e-commerce website in Malaysia that offers men and women a wide range of clothing, shoes, and accessories. Zalora had an estimated 3.6 million monthly visits in Malaysia, making it one of the top fashion e-commerce websites in the country. The platform’s popularity can be attributed to its extensive range of products, fast and free shipping, and user-friendly interface.
Demographic
The platform primarily targets fashion-conscious millennials and Gen Z consumers in Malaysia. Zalora has tried to cater to this demographic by offering a range of trendy and affordable fashion items that appeal to their unique style. They also provide a range of sizes to cater to different body types and strongly focus on sustainability and ethical fashion.
Target Audience
Businesses need to understand the preferences and shopping behavior of their target market. This may involve creating targeted ads that appeal to specific customer segments, optimizing product listings with relevant keywords and descriptions, and offering exclusive promotions and discounts to attract customers. Businesses can also leverage Zalora’s social media channels and influencer partnerships to build brand awareness and drive traffic to their online store.
8. Hermo
Hermo is an online beauty store that offers a wide range of skincare, makeup, and haircare products. The platform is popular among Malaysian consumers who value convenience and accessibility when it comes to purchasing beauty products. Hermo had an estimated 2.5 million monthly visits in Malaysia.
Demographic
The platform primarily appeals to female consumers who are interested in beauty and skincare products. The platform’s user base consists of both young and mature consumers who are looking for high-quality beauty products at competitive prices. Hermo offers a diverse range of products, including both local and international brands, making it a one-stop-shop for beauty enthusiasts.
Target Audience
Businesses can use seller accounts on Hermo to sell their products and reach the site’s beauty-conscious audience. To optimize their listings, they can use relevant keywords and descriptions. Social media and influencer marketing can also be leveraged to increase brand awareness and attract customers to the Hermo shop. Offering competitive pricing and promotions can also help businesses acquire customers on the platform.
9. eBay Malaysia
eBay Malaysia is an online shopping platform that provides a marketplace for buyers and sellers to trade various goods and services. eBay Malaysia receives an estimated monthly website traffic of around 2.2 million visitors. This number is significantly lower than other e-commerce platforms in Malaysia, such as Shopee and Lazada, but eBay Malaysia’s unique selling proposition is its global reach. Sellers on eBay Malaysia can reach an international audience, making it an ideal platform for businesses that want to expand their reach beyond Malaysia.
Demographic
eBay Malaysia’s user base comprises men and women, with a slightly higher percentage of male users. Most users on eBay Malaysia are aged between 25-44 years old. Furthermore, eBay Malaysia users are interested in various products, including electronics, fashion, home and garden, and sporting goods. This demographic information can help businesses tailor their product offerings to target eBay Malaysia’s audience better.
Target Audience
Businesses must first understand their target market’s preferences and interests. Since eBay Malaysia’s audience is interested in a wide range of products, companies can consider offering various products to cater to different needs. Additionally, businesses can optimize their product listings by including high-quality images, clear product descriptions, and competitive pricing. Leveraging paid advertising on the platform is also recommended, as it can increase visibility and drive more traffic to their listings. Businesses can consider offering free shipping or discounts to attract more customers and encourage repeat purchases.
10. PG Mall
PG Mall is a relatively new e-commerce platform in Malaysia that offers a unique online shopping experience. PG Mall receives an estimated monthly website traffic of around 1.5 million visitors. The website’s unique selling proposition is that it offers a variety of products, including groceries, fashion, electronics, and many others. Additionally, PG Mall allows local sellers to set up online stores, providing a platform for small businesses to expand their reach.
Demographic
PG Mall’s user base comprises men and women, with a slightly higher percentage of female users. Most users of PG Mall are aged between 18-34 years old. PG Mall users are interested in various products, including health and beauty, home appliances, and fashion. This demographic information can help businesses tailor their product offerings to target PG Mall’s audience better.
Target Audience
Businesses must first understand their target market’s preferences and interests. Since PG Mall’s audience is interested in a wide range of products, companies can consider offering various products to cater to different needs. Additionally, businesses can optimize their product listings by including high-quality images, clear product descriptions, and competitive pricing.
Leveraging paid advertising on the platform is also recommended, as it can increase visibility and drive more traffic to their listings. Businesses can consider offering free shipping or discounts to attract more customers and encourage repeat purchases.
11. MR. D.I.Y
M.R. D.I.Y. is a popular e-commerce platform in Malaysia that offers various household and D.I.Y. products. M.R. D.I.Y. receives an estimated monthly website traffic of around 2.5 million visitors. The website’s unique selling proposition is affordable, high-quality products catering to consumers’ everyday needs. Additionally, M.R. D.I.Y. has over 800 physical stores across Malaysia, making it a trusted and recognizable brand.
Demographic
MR. D.I.Y.’s user base comprises both men and women, with a slightly higher percentage of male users. Most users on M.R. D.I.Y. are aged between 18-34 years old. M.R. D.I.Y. users are interested in various products, including home improvement, automotive, and gardening. This demographic information can help businesses tailor their product offerings to target M.R. D.I.Y.’s audience better.
Target Audience
Businesses must understand their target market’s preferences and interests since M.R. D.I.Y.’s audience is interested in D.I.Y. and home improvement products; companies can consider offering related products that complement their offerings. Additionally, businesses can optimize their product listings by including high-quality images, clear product descriptions, and competitive pricing. Leveraging paid advertising on the platform is also recommended, as it can increase visibility and drive more traffic to their listings. Businesses can consider offering bundle deals or discounts for bulk purchases to attract more customers and encourage repeat purchases.
12. PrestoMall
PrestoMall Malaysia is a popular online marketplace offering various products across various categories, including fashion, electronics, health & beauty, and more. The platform receives significant website traffic, with millions of users visiting the site every month. The majority of PrestoMall’s traffic comes from Malaysia, but the platform also attracts visitors from other countries in Southeast Asia. The high traffic volume on PrestoMall presents a valuable opportunity for businesses looking to reach a large and diverse audience.
Demographic
PrestoMall’s user base predominantly comprises young adults aged 18-34 years old. The platform attracts many female users, as many product categories, such as beauty and fashion, are geared toward women. PrestoMall’s users tend to be tech-savvy and comfortable with online shopping, making the platform an ideal destination for businesses looking to reach a digitally engaged audience.
Target Audience
Businesses should focus on creating high-quality product listings optimized for search engines and targeted toward PrestoMall’s specific audience. This involves using relevant keywords, clear and engaging product descriptions, and high-quality images that showcase the product’s features and benefits. Additionally, businesses can leverage social media and influencer marketing to increase their visibility and reach on the platform. By partnering with popular influencers or running targeted social media campaigns, businesses can attract more traffic to their PrestoMall storefront and increase sales.
Conclusion
The e-commerce industry in Malaysia is booming, and the top 12 e-commerce websites for 2023 offer a wide range of products and services to meet the growing demand. From established players like Lazada and Shopee to up-and-coming platforms like P.G. Mall and M.R. D.I.Y., these websites provide consumers with an easy and convenient way to shop online. By leveraging the right marketing strategies and understanding their target audience, businesses can effectively tap into the online market in Malaysia and increase their sales.
As the world becomes increasingly digital, businesses need a solid online presence, and e-commerce platforms provide an excellent opportunity to do so. However, competition is fierce, and companies must continuously adapt and improve their strategies to stay ahead. By understanding the trends and preferences of online shoppers in Malaysia, businesses can better tailor their product offerings and marketing strategies to meet their customers’ needs.
